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Creative Bloq
Creative Bloq
Technology
Tom May

The Sydney Sweeney ad for American Eagle revisited: what can it teach us about branding in the 2020s?

American Eagle Sydney Sweeney ad.

I've been thinking a lot about the Sydney Sweeney American Eagle controversy lately. Because as the year draws to a close, I think it says something important about the world we're now in.

For those who missed it: back in July, American Eagle released a campaign with the tagline "Sydney Sweeney has great jeans". The pun on genes/jeans was accompanied by the actor discussing hereditary traits whilst the camera lingered on her face. 

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