The Latest Breaking News from Gap

The collection launches online on 2 October

These on-sale sweaters, jeans, jackets, and more won't be in stock for long.

Global girl group Katseye has quickly risen to fame

From baggy jeans to dark washes, these pairs scream "It girl."

Gap, Inc. (NYSE:GAP) shares traded higher Thursday as the company revealed a bold push into beauty and accessories, aiming to build on its repositioning strategy and extend its reach beyond apparel.

Celebrity brand collaborations can feel like rocket fuel for sales: a big name, a splashy launch, and the promise that fans will buy whatever their idol touches. Sometimes, though, the hype fizzles into awkward headlines and financial losses. These high-profile missteps didn’t just tank balance sheets; they also left behind…

The Devil Wears Prada 2 actress gives us a lesson in how to elevate classic whites

Retailers are navigating a challenging landscape marked by shifting consumer preferences and unpredictable weather patterns, which impact seasonal sales. In this environment, companies like Gap, Inc. (NYSE:GAP) are striving to adapt their strategies to maintain growth and profitability.

Somehow, they haven't sold out yet.