Another day, another collaboration, except this one isn’t a publicity exercise but actually Very Exciting News… Victoria Beckham is collaborating with Gap. The British icon is joining forces with the all-American, and newly-revitalised, brand for what they’re calling a “multi-season partnership”.
Kicking off today with a 38-piece first collection that’s priced between £25-£250, Gap x Victoria Beckham is a genuinely interesting proposition because these are two brands which, on first glance, don’t necessarily share the same fashion DNA. While Gap is known for its jeans, slogan hoodies and a preppy-sporty-comfy aesthetic, Victoria Beckham has become a byword for polish and put-togetherness. How intriguing, therefore, to see how the two meet in the middle.
