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The Latest Breaking News from Fujifilm

Film isn't dead –it's digital. The Fujifilm X-T50 puts Film Simulations front and center

Fujifilm puts its Film Simulations at the forefront of its new camera, the 40MP Fujifilm X-T50, coming next month

Digital Camera World

Fujifilm GFX 100S II review: a refinement of a medium format favorite

A few choice upgrades create a lighter and more refined GFX camera for the masses

Digital Camera World

Medium format for the masses? The Fujifilm GFX 100S II could make you switch

Fujifilm announces the GFX 100S II – its lightest 100MP camera yet, sure to tantilize anyone tempted by medium format

Digital Camera World

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Fujifilm X-T50 hands-on review: too much of a good thing

No longer the affordable entry-level option, is there space in the middle for another retro X-T camera?

Digital Camera World

WATCH: Fujifilm announces two new cameras and two lenses at X Summit Sydney!

LIVE REPORT: Watch Fujifilm's new GFX and X camera and lens announcements, directly from the X Summit in Australia

Digital Camera World

One of the largest tape vendors in the world announced shocking price increases out of the blue — Fujifilm blames more expensive raw material for much dearer LTO-7, 8, 9, giving the perfect excuse for storage startups to swoop in

Fujifilm has cranked up the price of all of its data tape products, with up to 40% hikes.

TechRadar

Compact cameras are making a comeback according to CIPA figures

Is it possible that newer vlogging cameras recently released by Sony, among others, are behind the growth?

Digital Camera World

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Panasonic's new camera just went from "cerebral" to flat-out TikTok pandering

Shoot! Style! Share! Social! Panasonic doubles down on influencers with its latest camera teaser

Digital Camera World

Thypoch brings its retro lenses to Canon RF, Nikon Z, Sony E, & Fuji X camera mounts

Thypoch Simera 28mm f/1.4 and 35mm f/1.4 lenses are no longer reserved just for Leica M users

Digital Camera World

Atomos issues new firmware update enabling Fujifilm F-LOG2 support

Atomos releases a new firmware update for the Ninja, Shogun, and Shinobi monitors adding new features and support

Digital Camera World

Fujifilm Fujinon Techno-Stabi TS16x28WP binocular review: practical improvements for outdoor adventures

Does adding waterproofing to Fuji’s image-stabilized binoculars make for a practical as well as powerful observation tool?

Digital Camera World

Affordable tilt-shift lenses incoming! Laowa reveals its debut tilt-shift glass

Laowa shows off two new tilt-shift lenses – the first for the company –a 55mm and 100mm f/2.8

Digital Camera World

It looks like Panasonic's "completely new kind" of camera is coming next week

Panasonic is teasing that its "totally unexpected" camera is coming on May 23, with this surreal invitation image

Digital Camera World

Love the film look? Fujifilm teases a new camera with a Film Simulation dial

With X Summit coming up next week, Fujifilm teases two cameras, two lenses, and a brand new Film Simulation dial

Digital Camera World

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Can’t get hold of a Fujifilm X100VI? Here’s how to get the film look on your iPhone camera

Turn back the clock and give your iPhone photos a retro film-era vibe using a variety of vintage apps.

Digital Camera World

As photographers clamor for smaller bodies, is the future of cameras getting more compact?

Are spiking sales of small cameras showing photographers are favoring size over specs?

TechRadar

Fujifilm Instax mini 99 review: Instant fun!

The Instax mini 99 is an exciting new option for fans of film photography who want to get creative.

TechRadar

This AI 'poetry camera' shoots haikus instead of photos – and that’s way more interesting than megapixels

This Instax-like camera is like a reverse AI image generator – image-to-text – printing words instead of pictures

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Digital Camera World

Fujifilm GF 110mm f/2 R LM WR review: a perfect portrait prime for GFX cameras

The Fujifilm GF 110mm f/2 R LM WR has a focal length and aperture that make it perfect for portraiture with GFX medium format cameras.

Digital Camera World

Was it just a fad? Was the Fujifilm X100V just a poser camera?

A year ago, you couldn't get a Fujifilm X100V for love nor money – but now they're everywhere. Was it all just a fad?

Digital Camera World

Fujifilm GF 100-200mm f/5.6 R LM OIS WR review: the only telephoto zoom in the GF lens line-up

The Fujifilm GF 100-200mm f/5.6 R LM OIS WR aims to give you telephoto reach with zoom versatility.

Digital Camera World

Fujifilm GF 45mm f/2.8 R WR review: A pimped-up prime with a classic effective focal length

The Fujifilm GF 45mm f/2.8 R WR is a great choice for everyday shooting with a GFX medium format camera.

Digital Camera World

Fujifilm GF 120mm f/4 Macro R LM OIS WR review: a powerful medium format lens ideally suited to extreme close-ups

If you’re ready for your close-up, the Fujifilm GF 120mm f/4 Macro R LM OIS WR is the medium format tool for the job, in more ways than one.

Digital Camera World

Viltrox AF 56mm f/1.7 review: a portrait lens at a price to make you smile

The portrait-friendly Viltrox AF 56mm f/1.7 prime lens for Fujifilm X and Nikon Z APS-C format cameras is insanely good value.

Digital Camera World

Is Panasonic's new camera gunning for the Fujifilm X100VI and Leica Q3?

It looks like Panasonic's next camera will be aiming squarely at the Fujifilm X100VI and Leica Q3 when it launches this month

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