The Fujifilm Instax Mini 41 might be the big news to come out of Minato City today, but Fujifilm has quietly reached an incredible milestone: Over 100-million Instax units have been sold since the instant camera brand’s inception in 1998. Just to clarify, that does include both cameras and printers, but still, that’s a mind-blowing figure, even for a company that makes some of the best instant cameras ever.
Fujifilm launched the Instax series in 1998. Meeting the 100 million milestone in 27 years means the company has averaged an impressive 3.7 million cameras a year. In comparison, CIPA said that nearly 8.5 million cameras were shipped in 2024 from participating companies, which includes key players like Canon, Fujifilm, Nikon, Sony, OM System, and Panasonic. An average of over 3.7 million cameras a year suggests that instant film is not only alive and well, but quite popular.
