
Fujifilm's Instax lineup of cameras has cemented itself with a generation of photographers as the way to get fun, affordable, and easy instant prints. The brand is unstoppable, with reports placing Instax as over half of Fujifilm's entire imaging division's operating income. Over the past few years Fujifilm has fleshed out the range with a camera for practically everyone's tastes with a range of fun youthful colors like the Mini 12, more demure serious looking bodies (such as the Instax SQ40), and even high priced models with manual controls and creative features like the Instax Mini 99. There are three different types of film (Mini, Square, and Wide), and there are also hybrid instant cameras that blend digital cameras and Instax printers.
The latest camera in the lineup is the Instax Mini 41 – a sequel to the Instax Mini 40, and a camera designed to offer Instax Mini prints, but from a sleeker and understated body than the bubblegum pop colors of the Instax Mini 11. The Instax Mini 41 follows in that tradition with an all-new design that blends modern and classic design, with a rangefinder-like aesthetic (perhaps inspired by the wildly successful Fujifilm X100VI). The camera also sees some internal updates as well, with improved automatic exposure and parallax correction to line the viewfinder up with the lens in close-up photography.