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The Latest Breaking News from Elon Musk

Twitter to X and five other controversial rebrands from history

Twitter’s blue bird is soon to be no more as owner Elon Musk this week announced the company’s logo is to be a black X.

The Week

Elon Musk’s new ‘X’ brand has a problem: He doesn’t own the trademark

Musk spent $44 billion to buy access to Twitter's installed user base, but he may now find it difficult to protect his investment from commercial theft.

Fortune

What if other companies rebranded like Twitter?

It isn't hard to imagine.

Creative Bloq

From analysis to the latest developments in health,
read the most diverse news in one place.

Threads gets another free app update to welcome Elon Musk’s exes

The biggest rival to the service formerly known as Twitter teases big new features

Meta promises new unspecified Threads features in latest update

The latest update to Threads is quite vague, but we do at least know the kind of thing that’s on the roadmap

Evening Standard

Linda Yaccarino issues rallying cry to X employees: ‘Please don’t take this moment for granted. You’re writing history’

Twitter has officially been rebranded as "X".

Fortune

TechScape: Will Meta’s open-source LLM make AI safer – or put it into the wrong hands?

The AI arms race heats up as Meta makes a deal with Microsoft while its Cupertino competitor toils away on ‘Apple GPT’. Plus, Twitter’s X-tinction

The Guardian - UK

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The only people happy with Twitter's makeover are Kingdom Hearts fans

Twitter, or X, is now the official home of Organization 13

GamesRadar

Today’s Cache | Twitter’s new name has legal baggage; Generative AI boom complicates cloud computing; Adobe’s Figma deal may be investigated

The social media platform known as Twitter will be renamed X, announced owner Elon Musk this week.

The Hindu

Elon Musk hits X rebrand hiccup as police stop Twitter sign removal

Authorities intervene to halt ‘unauthorised work’ but later say no crime has been committed

The Guardian - UK

Police called to X headquarters after Twitter rebrand to stop workers removing sign

Elon Musk has announced that platform will be rebranded to X, killing off its iconic blue bird symbol

Evening Standard

Afternoon Update: Peter Dutton faces questions over Nauru contract; Spotify hikes premium plans; and the most dangerous sex position

PM demands explanation from opposition leader over dealings with businessman under known bribery investigation

The Guardian - AU

TikTok introduces text-only posts as Elon Musk rebrands Twitter as X

The video sharing platform will allow posts of up to 1,000 words, in a move it characterised as ‘expanding the boundaries of content creation’

The Guardian - AU

Elon Musk reveals new ‘X’ logo to replace Twitter’s blue bird

Elon Musk continues changes at the social media company he bought for $44 billion last year with a rebrand of its bird logo. Musk has long been fascinated with the letter X.

Chicago Sun-Times

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Chicago Sun-Times

X marks the flop? Killing Twitter’s iconic blue bird is Elon Musk’s latest folly

Rebranding the social media platform “X” is the latest bird-brained idea from Elon Musk, who has been busy clipping Twitter’s wings ever since he bought it for $44 billion last year.

Space

SpaceX targeting July 26 for next Falcon Heavy launch (video)

SpaceX is targeting July 26 for the seventh launch of its powerful Falcon Heavy rocket, a mission that will loft the EchoStar Jupiter 3 communications satellite.

Fortune

SFPD Interrupt Twitter HQ Signage Dismantling

Twitter has rebranded to X, but police interrupted sign changes at its HQ, leaving “ER” untouched.

The Independent UK

Elon Musk changed son’s name from X Æ A-12 to comply with law

Just when you thought you had figured out how to spell the unusual moniker

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Creative Bloq

Designers roast Twitter rebrand as X

Musk's chosen 'logo' is a Unicode character.

Android Central

Twitter officially replaces the iconic bird logo with 'X'

Elon Musk has abandoned Twitter's longtime bird logo in favor of "X," a branding he's long been obsessed with.

The Guardian - US

X marks ... what? Elon Musk proves once again he’s incredibly bad at naming things

From a Tesla range misspelling ‘sexy’ to naming his own child after an airplane, branding just might not be his strong suit

TechRadar

I've been on Twitter 14 years and becoming X was the last straw. I'm out!

The rebranding of Twitter to X makes the company an entirely new place I don't feel comfortable associating with. I'm done.

The Independent UK

X Æ A-12: Meaning behind Elon Musk’s son’s name revealed

Singer explains name includes reference to couple’s ‘favourite aircraft’

The Guardian - UK

Will Elon Musk’s X rebrand help Twitter soar to new heights?

Analysts question whether Tesla boss will manage to turn around platform with plans for ‘everything app’

Fortune

Elon Musk's long obsession with the letter X: He just 'bid adieu' to the blue Twitter bird for it

He just "bid adieu" to the blue Twitter bird for it.

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People

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