
Media Matters for America, a non-profit watchdog best known for targeting Fox News, disputed Elon Musk’s claims in a lawsuit that it used a bad faith campaign to maliciously scare away major advertisers from X and reserves the right to counter sue the tycoon.
Speaking to Fortune, the organization’s chairman and president refuted Musk's allegations that MMFA manipulated and gamed the platform’s algorithm to manufacture a set of results showing that X was unsafe for brands by featuring their ads next to neo-Nazi content. In response, IBM led a wave of prominent advertiser defections and the White House issued a rare, full-throated criticism of Musk's conduct.