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Fortune
Fortune
Christiaan Hetzner

Media Matters chair won't back down about anti-semitism on X: 'As evidenced by Elon Musk’s own conduct, the rot seems to go all the way to the top'

X owner Elon Musk (Credit: Leon Neal—Getty Images)

Media Matters for America, a non-profit watchdog best known for targeting Fox News, disputed Elon Musk’s claims in a lawsuit that it used a bad faith campaign to maliciously scare away major advertisers from X and reserves the right to counter sue the tycoon.

Speaking to Fortune, the organization’s chairman and president refuted Musk's allegations that MMFA manipulated and gamed the platform’s algorithm to manufacture a set of results showing that X was unsafe for brands by featuring their ads next to neo-Nazi content. In response, IBM led a wave of prominent advertiser defections and the White House issued a rare, full-throated criticism of Musk's conduct.

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