X, the social media platform formerly known as Twitter and owned by tech magnate Elon Musk, sued Washington, D.C. watchdog group Media Matters over a report that alleged the platform published ads alongside posts expressing neo-Nazi sentiment.
The suit filed by X named Media Matters and writer Eric Hananoki, and called the report "intentionally deceptive." Published Thursday, the report contained screenshots of normal advertisements appearing alongside antisemitic content on X, leading several large companies — including Disney, Apple, and IBM — to pause advertising on the platform. X's lawsuit alleges that some of its most prominent advertisers were among the companies that yanked themselves from the site. It also claims contract interference, business disparagement, and interference with prospective economic advantage.
