The Latest Breaking News from Asos

Trousers are out! The 'no pants' trend is dominating the runway and red carpet—but can this look work IRL?

It seems everyone's going trouserless right now, but what is this 'no pants' business all about? A guide to the barely-there trend...

My Imperfect Life · May 17, 2023

Buy now pay later: Klarna is courting young shoppers with Paris Hilton and TikTok-style algorithms – here's why it's a problem

After adding a few too many items to your online shopping cart, you head over to the payment page to check out. Alongside the usual credit card and PayPal payment fields, you see an enticing new option. A colourful button offers to allow you to spread your payment over several…

The Conversation · May 17, 2023

Marc Jacobs Daisy 'dupe' perfume from Revolution costs £12 and 'smells exactly the same'

It's become an iconic scent since its launch 16 years ago

Bristol Post · May 17, 2023

Boohoo vows to keep prices down despite losing over £90m

The group has also been encouraged to take inspiration from rival Asos

Manchester Evening News · May 16, 2023

Boohoo slumps to £91m loss as the cost-of-living crisis squeezes shoppers

During the year the number of people employed by Boohoo increased from 5,350 to 6,190

Birmingham Post · May 16, 2023

Stuck for Beyoncé Renaissance outfit ideas? Here's our ultimate guide—for those lucky enough to have tickets

Got tickets for Beyoncé's Renaissance tour but have no idea what to wear? Here's all the fit inspo you need to be *that girl*

My Imperfect Life · May 13, 2023

Fast fashion but slow progress at loss-making Asos

Covid lockdown boom masked flaws until it didn’t – and the loss of £291m in six months was worse than expected

The Guardian - UK · May 10, 2023

Best high waisted swimwear of 2023 to shop in time for summer

The annual bikini hunt starts now

Evening Standard · May 10, 2023

Best cordless hair straighteners for festivals and travel - from Boots, Argos and Amazon

Cordless straighteners are a bit of an investment - so we've rounded up some of the best to help you pick a pair within your budget

Daily Mirror · May 10, 2023

Asos falls £291m into the red as shoppers return to high street

‘Challenging trading backdrop' for online fashion retailer, with sales down more than expected

The Guardian - UK · May 10, 2023