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Liverpool Echo
Liverpool Echo
Entertainment
Lydia Bacon

ASOS shoppers discover what the fashion site's name actually stands for

ASOS is one of the largest clothing brands in existence with thousands of shoppers purchasing their products every day.

But while shopping on their website or app might be a daily occurrence, not many people actually know about the background of the company and what ASOS actually means. ASOS is described as a: “destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be.”

ASOS sells thousands of items of clothing, shoes, accessories and gifts but it all started from one simple idea. In 1999, Nick Robertson and Quentin Griffiths had the idea of starting a fashion business that copied the trending styles and designs worn by popular celebrities and also fashion items which had been seen on TV.

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