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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Asos raises funds as it seeks turnaround after £291m loss

Laptop and mobile phone show the website of online fashion retailer ASOS with an image of three people smiling
Online retailers such as Asos have suffered as shoppers return to high street stores. Photograph: Justin Tallis/AFP/Getty Images

Asos is raising £80m from shareholders and borrowing £275m from Bantry Bay Capital, the specialist lender which recently bailed out troubled retailers Superdry and Matalan, as it struggles to secure a turnaround after falling nearly £300m into the red.

The online fashion specialist said it had raised the funds to give it the “financial headroom” to improve shoppers’ experience and return to profitability within a year by simplifying its processes, cutting costs and becoming more innovative.

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