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The Latest Breaking News from Asha Sharma

Xbox has officially (kind of) become XBOX because apparently we weren't typing loud enough

Xbox goes all-caps officially after a clever social media poll, and fans are loving it.

Windows Central

Microsoft's Xbox CEO Asha Sharma polls nearly 20,000 gamers on the brand's title — I can't believe this is what players want the Xbox name to look like

Xbox or XBOX? CEO Asha Sharma asked nearly 20,000 fans that question in a recent poll, and their preference for the title of Microsoft's gaming brand was clear.

Windows Central

'Holy crap! They are doing it!' — Xbox introduces highly requested Gamerscore feature

'Holy crap! They are doing it!' — Xbox introduces highly requested Gamerscore feature

Xbox has announced new console changes that Xbox Insiders can test today, including the newly introduced tiered Gamerscore badges that were requested by fans.

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Xbox 25th Anniversary Sparks Branding Debate as 'XBOX vs Xbox' Poll Gains Attention

Xbox CEO Asha Sharma launches a poll asking fans whether the brand should be styled as Xbox or XBOX during its 25th anniversary year.

"A welcome change:" Xbox’s new update is making achievements feel meaningful again — thanks to Gamerscore badges

Xbox’s latest Insider update introduces tiered Gamerscore badges, a new boot animation, and improved library filters as Microsoft continues refining the Xbox experience.

Windows Central

Fallout 4 and Stardew Valley lead new Xbox Game Pass "starter edition" tier for Discord Nitro subscribers

A deal's a deal

"We have to sweat every single detail": Microsoft's Xbox CEO Asha Sharma vows to deliver Xbox updates every two weeks to "fix the fundamentals on console and PC" in 2026

Xbox CEO Asha Sharma is planning frequent updates for Xbox on both console and PC as part of Microsoft's efforts in "restoring our core."

Windows Central

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"Too many of us are eager to take Xbox for granted": Despite sentiment online and fears for the future — I've never been happier and more satisfied to be an Xbox gamer.

"Too many of us are eager to take Xbox for granted": Despite sentiment online and fears for the future — I've never been happier and more satisfied to be an Xbox gamer.

It's Schrödinger's Xbox. Simultaneously dead, and simultaneously feeling more alive than ever. Despite mainstream negative sentiment towards Xbox and Microsoft in general, I've never been happier to be a gamer in this ecosystem. On paper, everything is better than ever, but fears for Xbox's long term viability as an ecosystem…

Windows Central

Microsoft's Xbox architect Jason Ronald says we'll see more of Project Helix "later this year" — we'll know more about the next Xbox console before long

Microsoft's Xbox architect Jason Ronald says we'll see more of Project Helix "later this year" — we'll know more about the next Xbox console before long

Microsoft's Xbox architect Jason Ronald says we'll get to see more of the next Xbox console, Project Helix, later this year.

Windows Central

Xbox continues its brand refresh with a slick new boot-up animation that leans into nostalgia and the return of "Team Green"

Xbox is introducing a brand new boot-up animation for Xbox consoles as part of the company’s ongoing brand refresh under CEO Asha Sharma. The new startup sequence embraces nostalgia and continues Xbox’s return to a more distinct visual identity.

Windows Central

Xbox rightly bins lame AI Copilot concept in bid to win back fans

Xbox rightly bins lame AI Copilot concept in bid to win back fans

Gaming sidekick gets kicked out

Xbox CEO Asha Sharma kills Copilot for Gaming — overhauls leadership with CoreAI veterans

Xbox CEO Asha Sharma kills Copilot for Gaming — overhauls leadership with CoreAI veterans

Sharma took over as Xbox CEO in February after Phil Spencer retired following 38 years at Microsoft.

Tom’s Hardware

Xbox CEO introduces new boot-up sound after executive overhaul, but it sounds pretty close to the current one

Xbox CEO introduces new boot-up sound after executive overhaul, but it sounds pretty close to the current one

Microsoft's making further changes

Xbox CEO just scrapped Copilot AI for consoles — and I couldn't be happier

Xbox CEO just scrapped Copilot AI for consoles — and I couldn't be happier

Xbox CEO Asha Sharma just announced that development for Microsoft Copilot AI on consoles has been abandoned.

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Microsoft has finally realized what most of us knew all along: nobody actually wanted Copilot on Xbox

Xbox is no longer developing Copilot for consoles.

Xbox CEO Asha Sharma Announces Removal of Copilot From Console, Mobile App

Xbox CEO Asha Sharma announced that the company will remove Copilot from its mobile app and stop the development of the AI chatbot for its console.

Xbox creator becomes first console designer to bake bread using wild yeast illicitly collected from Microsoft campus

At least one Xbox culture is thriving.

Xbox CEO confirms it's "winding down" Microsoft Copilot on mobile and ending it on console

Xbox originally announced Copilot for console in March

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Windows Central

Xbox ends Copilot on console and the reasoning reveals how Asha Sharma wants to reshape the platform

Xbox CEO Asha Sharma confirms the end of Copilot on console and mobile, marking a shift away from AI features as the company focuses on speed, community, and core priorities.

Microsoft ends Copilot AI on Xbox to help 'get the business back on track,' as new CEO simultaneously welcomes AI executives into the fold

Asha Sharma has appointed a number of her former fellows from Microsoft's CoreAI division to leadership positions at Xbox.

New Xbox CEO replaces 24-year Microsoft employees with former CoreAI, Meta, Instacart execs to "evolve how we work"

Xbox continues to change

Windows Central

“We need to evolve”: Xbox CEO overhauls leadership as Xbox's hardware future looks increasingly bleak

Xbox CEO Asha Sharma is overhauling the brand’s leadership team following a difficult earnings report, bringing in new talent from CoreAI and Instacart while Kevin Gammill and Roanne Sones depart.

New Xbox boss continues leadership overhaul with several former colleagues and AI experts

All AI, all the time.

Windows Central

To save Xbox, Asha Sharma doesn't have to defeat PlayStation or Steam — she has to defeat Microsoft itself.

Xbox’s future hinges on Asha Sharma, whose biggest challenge isn’t PlayStation or Steam, but transforming Microsoft’s own culture to save the brand.

Windows Central

Xbox added its new logo to dynamic backgrounds faster than I expected, as CEO Asha Sharma confirms: "Dropping today"

Xbox has begun rolling out new dynamic backgrounds, profile backgrounds, and gamer pics featuring its recently revealed logo, following a quick turnaround from Asha Sharma’s public confirmation.

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