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The Latest Breaking News from Asha Sharma

Why Xbox’s corporate shake-up matters for everyone who plays games

With its longtime figureheads stepping aside, Microsoft’s gaming division faces a pivotal moment, raising questions about whether it can still balance creative ambition with corporate strategy in the age of AI

The Guardian - UK

Xbox isn’t dead yet — here’s how the gaming brand can make a comeback

With a new CEO at the helm, Xbox has a new chance to reinvent itself and remain competitive. Here are some of the steps it can take to survive.

Tom’s Guide

'I want to make sure everybody knows I'm committed to Xbox'

The new CEO of Xbox has spoken on her vision for the future of the brand in a new interview.

TechRadar

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Xbox hints at a shift on exclusives: “The plan is the plan until it’s not the plan”

In another haymaker against the use of AI, Asha Sharma and Matt Booty sat down with Windows Central to discuss its use.

Windows Central

From our conversations with Xbox leadership: a firm stand against AI‑generated junk — "we're committed to art made by people"

In another haymaker against the use of AI, Asha Sharma and Matt Booty sat down with Windows Central to discuss its use.

Windows Central

Xbox CEO Asha Sharma explains “return to Xbox,” stating “Xbox starts with console” in our interview

In an exclusive interview, Xbox CEO Asha Sharma reassures fans that console remains the foundation of Xbox’s future strategy and hardware investment.

Windows Central

Exclusive: Talking to new Xbox CEO Asha Sharma and CCO Matt Booty — "This team has brought it back before, and I'm here to help us do it again."

As former Xbox CEO Phil Spencer prepares to exit, we caught up with incoming CEO Asha Sharma and newly promoted CCO Matt Booty to learn about what the future holds for Microsoft's gaming operation.

Windows Central

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Microsoft's new Xbox CEO Asha Sharma celebrates Phil Spencer's legacy — "A lot of careers get summed up by milestones. Phil’s impact shows up in stories."

With Microsoft Gaming CEO and Xbox head Phil Spencer retiring and Asha Sharma taking his place, she took to social media to celebrate Spencer's legacy.

Windows Central

"This isn't an insurgency": Xbox co-founder says Phil Spencer exhausted himself "managing the beast" at Microsoft to "try to do the right thing for games," and he feels "worst" for Sarah Bond

The good fight had to end

GamesRadar

Xbox is not "dead" after CEO change, says original co-founder: "It's literally something I nearly died to bring into existence" and "seeing it struggle and being unable to act is hard"

"The distress it's in kills me"

GamesRadar

New report claims Microsoft's 'This Is an Xbox' campaign was hated by employees

Microsoft's 'This Is an Xbox' campaign was reportedly disliked by many employees who were even 'offended' by the initiative.

TechRadar

"Don't judge the resume, judge the K/D": Ex Activision Blizzard exec defends new Xbox CEO with absolutely zero gaming experience, says "it IS learnable"

"I hope you'll give Asha that opportunity to load in, learn, and show what she can do"

GamesRadar

Goodbye Xbox? Xbox co-creator suggests Microsoft Gaming will be 'sunsetted' under new CEO as the company pivots to pushing AI — 'The job of all these people is to just gently usher all of these business units into the new world of AI'

The original Xbox console designer, Seamus Blackley, says Microsoft will eventually sunset its gaming business following the retirement of Xbox Gaming CEO Phil Spencer and the replacement of CoreAI division executive Asha Sharma.

TechRadar

The new CEO of Xbox replies to 'fake gamer' and generative AI accusations across social media — "Faking it would be a terrible idea"

Asha Sharma responds to accusations that she is a fake gamer or AI, clarifying her gamertag situation and outlining her vision to strengthen Xbox’s future.

Windows Central

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"Our next console is well underway": Xbox drops bombshell announcement as it confirms 2026 plans and beyond

The console war just got a lot more interesting after Xbox's shocking announcement

GamesRadar

New Xbox boss says "I don't pretend to be the best gamer," but that's not her goal, anyway: "My focus is to make Xbox the best place to play, return to our roots, ship great things, and become stronger"

Asha Sharma says her Xbox gamertag was created "recently to learn and understand this world"

PC Gamer

'Father of the Xbox' predicts the end following Phil Spencer's exit: The new CEO will be 'a palliative care doctor who slides Xbox gently into the night'

Seamus Blackley says Microsoft's focus is on AI, and all else will be subsumed into it.

Tom’s Guide

Xbox's Asha Sharma promises 'the return of Xbox' and a 'distinct point of view' in new interview

Who is Asha Sharma, and what is she saying about Xbox as she takes over the reins from Phil Spencer?

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GamesRadar

Xbox co-founder says Microsoft CEO Satya Nadella has "a hammer called gen AI" and "there's a nail with an Xbox logo on it"

Nadella "believes that games are going to be driven by AI," which is why he just "put a gen AI person in charge" of Xbox

Windows Central

Xbox co-founder believes “Xbox is being sunsetted” — as Microsoft pivots to AI

Xbox co-founder Seamus Blackley has raised concerns that Microsoft’s increasing focus on AI could sideline the Xbox brand. In a recent interview, he argues that Xbox is being “sunsetted” as the company pivots toward generative AI, though his comments remain speculative.

Windows Central

Report: Former Xbox President Sarah Bond's direction "offended" employees — "This is an Xbox" marketing campaign deemed failure

With Phil Spencer's departure, Xbox employees are supposedly relieved that the President of Xbox has left as well.

GamesRadar

Xbox will be "sunsetted" under new CEO, original co-founder expects: "Her job is going to be as a palliative care doctor who slides Xbox gently into the night"

Microsoft's pivot to AI has well and truly reached Xbox, OG console designer reasons

GamesRadar

New Xbox boss says great games make you "feel something," unexpectedly calls out Firewatch, the 10-year-old walking sim from former Telltale devs

Asha Sharma also says she has a soft spot for Halo and Valheim

Windows Central

Xbox’s new Chief of Staff just reunited with Asha Sharma — but who exactly is Craig Cincotta?

Craig Cincotta has been named Chief of Staff at Xbox, reuniting with new CEO Asha Sharma. Here is his Microsoft career history and what the role means for Xbox leadership.

Windows Central

A farewell to Phil Spencer, he who saved Xbox — and salutations to Asha Sharma, who will steer Xbox through its toughest era

The biggest change to Xbox in years, and it might've come at exactly the right time.

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