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The Latest Breaking News from Asha Sharma

Former Xbox head hopes original co-founder's prediction the brand will be "sunsetted" is "a little misguided"

"I get that the operating margins aren't what productivity and cloud are for Microsoft, but it's an important part of their business"

GamesRadar

Microsoft's execs can't stop hooting and hollering about AI, but Xbox's new overlords promise 'We've got no pressure' from up top that would 'flood our ecosystem with slop'

I'm relieved. Are you relieved? I'm relieved.

PC Gamer

Are exclusives back? Windows Central readers react to the new Xbox CEO's strategy — "It might just be too late"

Windows Central readers are divided over Asha Sharma’s “return to Xbox” comments, with debate centered on exclusives, multiplatform strategy, and the future of Xbox hardware. While some want a renewed focus on console-only titles, others believe it may be too late to reverse course.

Windows Central

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Xbox's new CEO just met with a legendarily familiar face — could it mean anything for the future of Xbox, or is it just a fun cameo?

In the face of all the turmoil, Asha Sharma recently met with none other than Larry Hryb, aka Major Nelson.

Windows Central

Clair Obscur: Expedition 33 is "the best of our medium," says former Microsoft Game Studios head, because games are art and human: "I don’t think you can say that about AI girlfriends"

"That’s what we should all aspire to"

GamesRadar

Ex-Microsoft gaming VP isn't worried new Xbox CEO Asha Sharma doesn't have a gaming background — "I think that’s going to be okay ... that can work fine."

Ed Fries, Microsoft's former game publishing VP, says it's okay that the new Xbox CEO Asha Sharma doesn't have gaming experience. Here's why.

Windows Central

Windows Central readers react to former Xbox President's rushed exit — Is Sarah Bond being scapegoated, or was her strategy actually a failure?

Xbox has undergone some major changes in the past week, and that includes the exit of former Xbox President Sarah Bond. Was it a necessary move, or is Bond being scapegoated? Here's what our readers are saying.

Windows Central

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Xbox faces "no directive" from Microsoft to use AI, Matt Booty insists, despite new CEO's background: "We're committed to art made by people"

Microsoft Gaming CEO Asha Sharma says "we need to draw lines on what we won't do"

GamesRadar

Xbox fans are seriously wrestling with Phil Spencer’s legacy — and Asha Sharma now has to walk straight into the ring. Here's what they're saying.

Fans are split on Asha Sharma as Xbox’s new CEO, but many hope fresh leadership can refocus the brand after years of mixed decisions and shifting strategy.

Windows Central

Why Xbox’s corporate shake-up matters for everyone who plays games

With its longtime figureheads stepping aside, Microsoft’s gaming division faces a pivotal moment, raising questions about whether it can still balance creative ambition with corporate strategy in the age of AI

The Guardian - UK

Xbox isn’t dead yet — here’s how the gaming brand can make a comeback

With a new CEO at the helm, Xbox has a new chance to reinvent itself and remain competitive. Here are some of the steps it can take to survive.

Tom’s Guide

'I want to make sure everybody knows I'm committed to Xbox'

The new CEO of Xbox has spoken on her vision for the future of the brand in a new interview.

TechRadar

Xbox hints at a shift on exclusives: “The plan is the plan until it’s not the plan”

In another haymaker against the use of AI, Asha Sharma and Matt Booty sat down with Windows Central to discuss its use.

Windows Central

From our conversations with Xbox leadership: a firm stand against AI‑generated junk — "we're committed to art made by people"

In another haymaker against the use of AI, Asha Sharma and Matt Booty sat down with Windows Central to discuss its use.

Windows Central

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Windows Central

Xbox CEO Asha Sharma explains “return to Xbox,” stating “Xbox starts with console” in our interview

In an exclusive interview, Xbox CEO Asha Sharma reassures fans that console remains the foundation of Xbox’s future strategy and hardware investment.

Windows Central

Exclusive: Talking to new Xbox CEO Asha Sharma and CCO Matt Booty — "This team has brought it back before, and I'm here to help us do it again."

As former Xbox CEO Phil Spencer prepares to exit, we caught up with incoming CEO Asha Sharma and newly promoted CCO Matt Booty to learn about what the future holds for Microsoft's gaming operation.

Windows Central

Microsoft's new Xbox CEO Asha Sharma celebrates Phil Spencer's legacy — "A lot of careers get summed up by milestones. Phil’s impact shows up in stories."

With Microsoft Gaming CEO and Xbox head Phil Spencer retiring and Asha Sharma taking his place, she took to social media to celebrate Spencer's legacy.

GamesRadar

"This isn't an insurgency": Xbox co-founder says Phil Spencer exhausted himself "managing the beast" at Microsoft to "try to do the right thing for games," and he feels "worst" for Sarah Bond

The good fight had to end

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GamesRadar

Xbox is not "dead" after CEO change, says original co-founder: "It's literally something I nearly died to bring into existence" and "seeing it struggle and being unable to act is hard"

"The distress it's in kills me"

TechRadar

New report claims Microsoft's 'This Is an Xbox' campaign was hated by employees

Microsoft's 'This Is an Xbox' campaign was reportedly disliked by many employees who were even 'offended' by the initiative.

GamesRadar

"Don't judge the resume, judge the K/D": Ex Activision Blizzard exec defends new Xbox CEO with absolutely zero gaming experience, says "it IS learnable"

"I hope you'll give Asha that opportunity to load in, learn, and show what she can do"

TechRadar

Goodbye Xbox? Xbox co-creator suggests Microsoft Gaming will be 'sunsetted' under new CEO as the company pivots to pushing AI — 'The job of all these people is to just gently usher all of these business units into the new world of AI'

The original Xbox console designer, Seamus Blackley, says Microsoft will eventually sunset its gaming business following the retirement of Xbox Gaming CEO Phil Spencer and the replacement of CoreAI division executive Asha Sharma.

Windows Central

The new CEO of Xbox replies to 'fake gamer' and generative AI accusations across social media — "Faking it would be a terrible idea"

Asha Sharma responds to accusations that she is a fake gamer or AI, clarifying her gamertag situation and outlining her vision to strengthen Xbox’s future.

"Our next console is well underway": Xbox drops bombshell announcement as it confirms 2026 plans and beyond

The console war just got a lot more interesting after Xbox's shocking announcement

GamesRadar

New Xbox boss says "I don't pretend to be the best gamer," but that's not her goal, anyway: "My focus is to make Xbox the best place to play, return to our roots, ship great things, and become stronger"

Asha Sharma says her Xbox gamertag was created "recently to learn and understand this world"

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