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Windows Central
Windows Central
Technology
Jez Corden

Inside Xbox's margin crush: A string of misses at Xbox Game Studios, misguided Game Pass decisions, and the memory rout at its core

Xbox logo at the Xbox Showcase 2026.

"Tough decisions" are ahead, said Xbox CEO Asha Sharma.

This week, Xbox CEO Asha Sharma outlined stark warnings about the health of Xbox's business, noting a 3% accountability margin delivery, in a drop year-over-year.

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