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Windows Central
Windows Central
Technology
Jez Corden

What does Xbox's Matthew Ball mean when he says "We are working very hard to rethink everything that we can about Helix"?

A photograph of Matthew Ball, Xbox's new chief strategy officer.

Xbox Helix is in flux, and it's not entirely Xbox's fault, although it might be their parent company's.

The RAMageddon is here, and everything and anything with a chip in it has seen price increases. PlayStation, Xbox, even the iPhone is getting crazy price increases. The AI build-out is leading to inflated memory prices, as hyperscalers like Microsoft, Amazon, and Google race to become key players in the space.

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