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The Latest Breaking News from ASCI

How India’s Regulators Are Building a Safer Digital Advertising Ecosystem

India’s digital landscape is undergoing a transformative shift as regulators, industry groups, and consumers come together to create a safer and more transparent advertising environment.

Chick-fil-A On Top of US Satisfaction Rankings Despite Customer Complaints, Fast Food Competition

Competitor-wise, Chick-fil-A outperforms competitors across regions, reinforcing its reputation for strong customer loyalty.

International Business Times UK

ASCI tweaks guidelines for health, business influencers for ‘public service, generic’ messages

ASCI tweaks guidelines for health, business influencers for ‘public service, generic’ messages

The Advertising Standards Council of India has released an update to its Influencer Advertising Guidelines for health and finance influencers.

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Experts question Ministry on reversal of provisions targeting inappropriate AYUSH advertisements

Previously the Ministry of AYUSH signed an MoU with ASCI for two years to undertake monitoring of AYUSH-related advertisements.

Health and financial influencers now need to disclose qualifications under new ASCI guidelines

The Advertising Standards Council of India issues new guidelines for health, finance influencers to disclose qualifications, certifications when providing advice. ASCI seeks to safeguard consumers from consequences of advice from non-experts.

Panel discussion on governance

Hyderabad panel discussion at ASCI focused on reflections on governance. K.M. Chandrashekar, K. Padmanabaiah, Shantha Sinha & Jayaprakash Narayan discussed opportunities in Civil Services, systematic failures in Indian governance, & the need for electoral reform.

Explained | Understanding dark patterns

Explaining the concept of dark patterns which are designs or user interface techniques that are intentionally crafted to manipulate or deceive consumers into making certain choices or taking specific actions that may not be in their best interest

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Unsolved Mystery: U-verse TV Ranks No. 1 in Pay TV Customer Satisfaction for a Fourth Straight Year

Unsolved Mystery: U-verse TV Ranks No. 1 in Pay TV Customer Satisfaction for a Fourth Straight Year

Somehow, the video platform abandoned by AT&T three years ago, then cast off to private equity increased its American Customer Satisfaction Index score by five full percentage points over last year

Multichannel News

Should endorsers be held responsible for claims in advertising?

Should endorsers be held responsible for claims in advertising?

Monetary penalty is not going to solve the issue, but be clear about the grey areas

117 complaints on online gaming for real money processed in one year

117 complaints on online gaming for real money processed in one year

ASCI examines misleading ads by offshore gambling websites on Indian TV and OTT channels

MS Dhoni's IPL promo red-carded, will be withdrawn

MS Dhoni's IPL promo red-carded, will be withdrawn

NEW DELHI: The Advertising Standards Council of India (ASCI) has asked the Indian Premier League (IPL) to withdraw a promotional advertisement featuring former Indian skipper Mahendra Singh Dhoni. The council recommended this after a road safety organization lodged a complaint citing that the promo was glorifying violation of traffic rules.

The Times of India

New rules for virtual digital assets are out: Words like 'currency' and 'custodian' banned

New rules for virtual digital assets are out: Words like 'currency' and 'custodian' banned

NEW DELHI: In a set of fresh guidelines issued on Wednesday, the Advertising Standards Council of India noted that several advertisements for virtual digital assets do not adequately disclose the risks associated with them given that promotions for these products has been aggressive over the past few months despite it…

The Times of India

ASCI signs pact with Medak institute

ASCI signs pact with Medak institute

Administrative Staff College of India (ASCI), Hyderabad, and AVNL Institute of Learning, Medak, have signed an agreement for collaboration and cooperation in the spheres of academics, research and training.

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