The Advertising Standards Council of India (ASCI) said medical practitioners, health and fitness, and finance experts holding certifications from recognised institutions are required to “disclose” that they are certified experts and practitioners while sharing information or promoting products or services or making any health-related claims.
All advertisements published by social media influencers “must carry a disclosure label that clearly identifies it as an advertisement”, the ASCI said as it issued fresh guidelines on August 17.
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