NEW DELHI: The Advertising Standards Council of India (ASCI) has asked the Indian Premier League (IPL) to withdraw a promotional advertisement featuring former Indian skipper Mahendra Singh Dhoni. The council recommended this after a road safety organization lodged a complaint citing that the promo was glorifying violation of traffic rules.
The complaint was filed by Consumer Unity and Trust Society (CUTS) against the promotional advertisement, which shows Dhoni in the role of a bus driver who stops the bus in the middle of a very busy road. The advertisement shows that when a traffic policeman arrives at the scene and questions Dhoni’s actions, he says they are watching the ‘Super Over’ of an IPL match. The traffic policeman treats this as a normal occurrence during IPL and drives away.
