The Latest Breaking News from As Ever

Duchess of Sussex announces launch of own wine

The rose will go on sale next month, with Meghan’s new range of jams and other goods selling out within hours.

Evening Standard · Jun 20, 2025

Meghan Markle announces As Ever rosé with release date imminent

The new drink will be launched later this summer

The Independent UK · Jun 20, 2025

Meghan Markle's Lifestyle Brand 'As Ever' Returns Friday With New Treats — Will It Sell Out Again in 45 Minutes?

Meghan Markle's lifestyle brand 'As Ever' has announced new treats will be available in a restock of its products, which sold out in less than an hour during the brand's launch earlier this year.

International Business Times UK · Jun 17, 2025

Megan ‘planning to expand brand As Ever into hotels and restaurants’

IN FULL

The Independent UK · Jun 10, 2025

Meghan Markle planning expansion of her lifestyle and wellness line only weeks after taking ‘step back’

The Duchess of Sussex recently announced that As Ever would be restocking

The Independent UK · Jun 9, 2025

'As Ever' Goes All In: Meghan Markle Expands from Cooking Show to Full Luxury Brand

Meghan Markle plans to add hotels and restaurants to her lifestyle brand which could include dishes featured in her recent Netflix cooking show.

International Business Times UK · Jun 9, 2025

Meghan promises new products – and the return of her jam

The duchess, in a podcast released on Tuesday, had said she wanted to ‘just pause’ and wait until her brand was completely ready.

Evening Standard · Jun 4, 2025

Meghan, Duchess of Sussex put As Ever on 'pause' until it was 'stable'

Meghan, Duchess of Sussex has "paused" her lifestyle brand, As Ever, until it is "completely stable" after her first products sold out in less than an hour.

BANG Premier · Jun 4, 2025

Meghan Markle announces return of As Ever products one week after saying she was taking ‘step back’

The Duchess of Sussex’s first launch of As Ever products sold out in 45 minutes

The Independent UK · Jun 3, 2025

Meghan reveals dream of running a business with Lilibet

IN FULL

The Independent UK · Jun 3, 2025