Meghan Markle's lifestyle brand, As Ever, has big ambitions. While the shop's first product drop was limited to jam, crêpe mix and a few other fancy store-cupboard items, the Duchess of Sussex clearly isn't planning to stop there. The California-based royal entrepreneur has just dropped a major hint as to her plans in the form of a new trademark application, as reported by The Sun. The new category Meghan is eyeing up? Hospitality, apparently.
The website Trademarkia indicates that As Ever has applied for a Class [043] trademark, which corresponds to "Restaurant and Hotel Services," and for which the description reads: "Hospitality services in the nature of provision of food and drink; Hospitality services in the nature of provision of temporary accommodation."
