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The 25th-anniversary story of Accenture’s name, from the professional namer who led the project

An insider’s revealing look into Accenture — the wild ride behind history’s most painstaking corporate name change

Fortune · Oct 26, 2025

10 Financial Services That Changed Their Name After Scandals

In the high-stakes world of finance, reputation is everything. Just one scandal—whether involving fraud, money laundering, or mismanagement—can collapse decades of trust in a brand name. While some companies attempt damage control with apologies or leadership shake-ups, others take the more drastic step of changing their name entirely.

Everybody Loves Your Money · Jul 17, 2025

8 Brand Names That Changed to Hide a Bad Reputation

Changing a brand name is a big move. Companies do it when their old name starts to hurt their business. Sometimes, a brand becomes associated with scandals, lawsuits, or unfavorable press. When that happens, a new name can help them start fresh. For shoppers, these changes can be confusing. You…

Grocery Coupon Guide · Jul 13, 2025