The Latest Breaking News from Anthony Shore

The 25th-anniversary story of Accenture’s name, from the professional namer who led the project

An insider’s revealing look into Accenture — the wild ride behind history’s most painstaking corporate name change

Fortune · Oct 26, 2025

'It's The Best Job In The World': Man Gets Paid To Name Companies, You Might Recognise Some

Anthony Shore's job is to create new and inventive names for organisations as well as products or services in need of branding.

International Business Times UK · May 3, 2024