It was Tuesday in August when we heard the news: Following years of public acrimony and litigation, arbiter Guillermo Gamba ruled that our client, Andersen Consulting, would have to change its name by January 1, 2001. This was part of a separation from its parent company, Anderson Consulting. We had four months to come up with a new corporate identity
In fact, we needed to create an entirely new brand system — identity, signage, business cards and more — which would be unveiled to a waiting world on 01/01/01. We quickly realized that we only had until late October, only 80 days away.
