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The Latest Breaking News from Amul

Full pages for GST cheer, crores for newspapers: Tracking a fortnight of Modi-centric ads

A fortnight after the GST Council announced sweeping rate cuts on essentials and consumer durables, India’s top newspapers were awash with “thank you” notes. Full-page spreads and jackets from companies and trade associations crowded the front and back pages, while several ads carried oversized portraits of Prime Minister Narendra Modi…

Newslaundry

PM Modi asks Gujarat farmers to make Amul the largest dairy in the world

Prime Minister Narendra Modi gave the target of making GCMMF, which owns Amul brand, the number one dairy company in the world from its current eighth position.

The Hindu

Temple ad bonanza: HT gets 12 full-page ads, Indian Express features 8

The Ram temple inauguration in Ayodhya has taken over the news cycle in the Big Media, from TV news channels to national news dailies. Amid the buzz, news outlets are also getting a flurry of advertisements from governments as well as consumer brands to mark the consecration ceremony.

Newslaundry

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Andhra Pradesh | Second phase of Jagananna Pala Velluva scheme to be launched in Chittoor, Tirupati districts from December 1

Chittoor district launches JPV scheme: Milk collection to begin in 103 villages across six mandals from Dec 1. Amul company providing remunerative prices to dairy farmers, Collector urges them to benefit from profitable price.

The Hindu

International agricultural scientist group concludes two-day field visit in Chittoor

APRySS CEO B. Rama Rao urges citizens to adopt sustainable ways to protect environment for future generations. International team of soil and agriculture scientists from CGIAR visit Chittoor to observe organic farming methods. Govt. promoting natural agriculture, 3 lakh farmers already following it. TTD & Amul buying organic products to…

The Hindu

RBI wins businessline Changemaker of the Year award; Amul is crowned Iconic Changemaker

In a glittering ceremony that featured humour-packed moments, a virtuoso violin recital, and a scintillating hula hoop dance performance, Power Minister R.K. Singh presented businessline’s Changemaker of the Year award to the Reserve Bank of India for steering the country through the turbulent period of the pandemic. The ‘utterly butterly’…

The Hindu

Amul to be official sponsor of Indian Contingent for XIX Asian Games 2022

Amul will be the Official Sponsor of the Indian Contingent for the 2022 Asian Games in Hangzhou, China.

The Hindu

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Andhra Pradesh govt. releases ₹120 crore towards Rythu Bharosa and input subsidy

AP govt released ₹109.74 cr towards YSR Rythu Bharosa-PM Kisan scheme, benefiting 1.46 lakh tenant farmers. ₹11.01 cr input subsidy released to 11,373 farmers affected by rains. Funds credited to beneficiaries' bank accounts. CM Jagan Mohan Reddy said scheme helps majority of farmers. Scheme provides ₹13,500/yr in 3 instalments. Govt…

The Hindu

Amul to handhold organic farmers

Amul willing to procure organic products from farmers with certificates from Rythu Sadhikara Samstha. Officials from various departments held discussions with Amul representatives. 8.5 lakh farmers in State practice organic farming, 1.5 lakh follow natural farming. Relaxation of rules for issuance of certificates to organic products necessary.

The Hindu

Milk procurement to begin from 200 villages in Konaseema as part of Andhra Pradesh-Amul project

Collector Himanshu Shukla on Tuesday announced that the Rural Development and Animal Husbandry departments have identified the 200 villages to kick-start the milk procurement.

The Hindu

Chief Minister Jagan Mohan Reddy lays stone for ‘Amul Chittoor Dairy’ in Andhra Pradesh

Amul is expected to invest ₹385 crore into the defunct Chittoor dairy; the cooperative major will establish an ice cream unit with ₹150 crore at the plant, which will later be expanded to produce butter, milk powder, cheese, paneer, and yoghurt, says Chief Minister Jagan Mohan Reddy

The Hindu

Don’t encourage Amul over Chittoor Dairy: CPI-M tells government

The Communist Party of India (Marxist) has demanded the State government stop encouraging Amul Dairy instead of the defunct Chittoor Dairy

The Hindu

CM to lay stone for Amul Dairy unit in Chittoor on July 4

Chief Minister Y.S. Jagan Mohan Reddy is scheduled to lay the foundation stone for an Amul Dairy unit at Chittoor on July 4.

The Hindu

‘For my dad Sylvester daCunha, the brand was always bigger than the individual’: Rahul daCunha

In this exclusive interview by The Hindu, Shubho Sengupta speaks to Rahul daCunha, son of Amul girl’s creator Sylvester daCunha, on the lessons to be learnt from the legacy of the advertising campaign.

The Hindu

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The Hindu

Sylvester daCunha, creator of iconic Amul girl, dies

Sylvester daCunha, the marketer who created the popular Amul girl, passed away in Mumbai Tuesday night.

The Hindu

Revive Amul model in T.N.: dairy farmers

Milk-pouring farmers want the Amul model of cooperative set-up and systems to be revived in the Tamil Nadu Cooperative Milk Producers Federation (TNCMPF).

The Hindu

Animal Husbandry Minister hints at review of Anti-cattle Slaughter Act

Minister for Animal Husbandry and Sericulture K. Venkatesh on Saturday hinted at the possibility of reviewing the Anti-cattle Slaughter Act enacted by the previous BJP regime.

The Hindu

Offer fair milk procurement price to protect Aavin, O. Panneerselvam urges T.N. government

Former Chief Minister O. Panneerselvam on Friday alleged that if a fair price for procurement was given to milk farmers supplying in Aavin, Amul would not have set up shop in Tamil Nadu.

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The Hindu

CM Stalin urges Amit Shah to persuade Amul not to procure milk from Tamil Nadu

Tamil Nadu Chief Minister M.K. Stalin has written to Cooperatives Minister Amit Shah requesting him to stop Amul from procuring milk from Tamil Nadu, a move which Mr. Stalin says will affect Aavin and bring unhealthy competition between cooperatives.

The Hindu

Vote of Vokkaligas is the most keenly watched factor in 2023 Karnataka Assembly elections

The ruling BJP seems to be on the edge with its traditional Lingayat vote base amid a turmoil of sorts in the Mumbai-Karnataka region.

The Hindu

Beyond Nandini-Amul debate, dairying is an uphill task for many

Across Southern Karnataka districts of Ramanagara, Tumakuru, Kolar, and Hassan, where dairy farming has provided a source of livelihood and supplemented income over the decades, farmers are now feeling the heat of price rise. Most holdings among farmers in the State has been estimated by the Karnataka Milk Federation (KMF)…

The Hindu

Bring Congress to power with majority, says Priyanka Gandhi

Congress leader Priyanka Gandhi on Tuesday, May 2, gave a call for getting rid of the BJP government in the State while making an appeal for giving the Congress a majority victory in the ensuing elections to form the next government.

The Hindu

Eluru Collector asks farmers not to fall for private dairies’ hike in milk procurement prices

Amul offered up to ₹78 a litre as part of the Amul-Andhra Pradesh pact, which was higher than what the private dairies offered.

The Hindu

Data | World’s largest producer of milk hits a dry patch

Milk prices are ruling high as supply is constrained by lumpy skin disease and high fodder costs

The Hindu

Congress leader Priyanka Gandhi accuses BJP government of looting ₹1.5 lakh crore from Karnataka

Addressing a public meeting at T. Narsipura in Mysuru district, Congress leader brought up allegations of the BJP government demanding ‘40% commission’ from contractors

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