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The Economic Times

Business

Reliance starts new rivalry with ITC, Amul & others with a Rs 20 drink

Reliance Amul ITC Joyland Reliance Consumer Products India Mother Dairy Tamil Nadu

Reliance Consumer Products has launched Joyland flavoured milk in Tamil Nadu with a price tag of Rs 20, marking its strategic entry into a growing ready-to-drink dairy market where ITC, Amul and other peers have a strong foothold.

Joyland flavoured milk will be made with dairy ingredients and will be available in flavours such as Strawberry and Vanilla.

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