The new Indian consumer is aspirational, yet price conscious; diverse, yet unified in their expectations. They all want premium homes, cars, food, and hotels, but in an ardently value conscious manner. These were the key takeaways of a power-packed discussion on The New India Blueprint: Cities, Consumers, and the Business of Aspiration. The core theme was how India's aspirational economy is focused on the demand for premiumisation and superior experiences, but for products and services that offer value and differentiation, across pin codes and well beyond metro limits.
The eclectic set of panellists included IHCL MD and CEO Puneet Chhatwal, Mercedes-Benz India MD and CEO Santosh Iyer, Amul MD Jayen Mehta, and Casagrand founder and MD Arun Mn. They discussed the forces shaping the of the Indian consumers' evolution in the session moderated by ET's Sonali Krishna.
