The Latest Breaking News from American Eagle

Divisive advertisement for denim clothing has prompted an online backlash this week

Sydney Sweeney and her publicist are having one hell of a morning, I’m sure. The backlash over her American Eagle denim campaign doesn’t seem to be dying down and now, a bunch of TikTokers – including one Doja Cat and an ex staffer at American Eagle – have weighed in.…

Some critics allege phrase is coded promotion of eugenics and accuse campaign of being ‘tone deaf’

American fashion retailer American Eagle and Hollywood actress Sydney Sweeney have been the subject of fierce criticism for a jeans advert which was aimed at raising awareness about domestic abuse. Instead, the campaign has sparked backlash over racial undertones. Here’s everything you need to know.

Comedian Michael Pavano squeezed into some jeans and channeled his inner Sydney Sweeney for the “delightfully unhinged” parody.

The actor is being criticised for her newest collaboration with American Eagle

The 27-year-old Euphoria star is the face of the denim retailer’s new campaign, which includes a limited-edition style called The Sydney Jean

"The American Eagles ad wasn’t just a commercial. It was a love letter to white nationalism and eugenic fantasies, and Sydney Sweeney knew it.”

American Eagle stock is now potentially part of a meme stock rally; however, the true fundamentals suggest this company can stay at these higher prices.