The Latest Breaking News from American Eagle

Has a great jeans campaign.

Job was posted on company website two days after Sweeney campaign went live

Sydney Sweeney's new American Eagle ad is being ridiculed online for its scripted delivery and dated tone. Doja Cat's viral parody has intensified criticism, raising questions about celebrity endorsements and authentic branding.

Some critics allege phrase is coded promotion of eugenics and accuse campaign of being ‘tone deaf’

American fashion retailer American Eagle and Hollywood actress Sydney Sweeney have been the subject of fierce criticism for a jeans advert which was aimed at raising awareness about domestic abuse. Instead, the campaign has sparked backlash over racial undertones. Here’s everything you need to know.

Comedian Michael Pavano squeezed into some jeans and channeled his inner Sydney Sweeney for the “delightfully unhinged” parody.

The actor is being criticised for her newest collaboration with American Eagle

The 27-year-old Euphoria star is the face of the denim retailer’s new campaign, which includes a limited-edition style called The Sydney Jean

"The American Eagles ad wasn’t just a commercial. It was a love letter to white nationalism and eugenic fantasies, and Sydney Sweeney knew it.”

American Eagle stock is now potentially part of a meme stock rally; however, the true fundamentals suggest this company can stay at these higher prices.

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