By now, you've likely seen the controversy surrounding Sydney Sweeney's recent campaign with American Eagle, which some alleged carried uncomfortable alt-right 'dogwhistle' undertones. In response to the backlash, several rival brands have launched subtle counter campaigns, spotlighting diversity in an antithetical protest of American Eagle's contentious ad.
The best adverts often spark conversation, but Sweeney's campaign drew attention for all the wrong reasons. Reclaiming the discourse with visions of elegance, inclusivity (and thankfully, no mention of genes), these ingenious clapbacks at American Eagle's tactless ad are a prime example of how negative contention can spark a movement of creative positivity.
