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The Latest Breaking News from Adidas

Mad for it: how Gen Z has fallen in love with the Liam Gallagher look

From Nunhead to Homerton, a new fashion icon has emerged

Evening Standard

Caitlin Clark Signs Lucrative Nike Deal, Breaks Records

Caitlin Clark, NCAA record-breaker and top WNBA draft pick, secures million Nike deal, marking a milestone for women's basketball sponsorship.

Top News

Liverpool to make Adidas switch from 2025 - but new deal 'falls well short' of Manchester United's record contract

Liverpool are to switch from Nike to Adidas in 2025 as part of a huge new deal - though Manchester United's still dwarves their rivals

FourFourTwo

From analysis to the latest developments in health,
read the most diverse news in one place.

Best alternatives to Crocs for stepping out in style

Shoes that will Croc your world

Evening Standard

Katie Holmes Puts a Blueberry Twist on the Mary Janes Trend

She swapped her usual sneakers for $150 Mary Janes.

Marie Claire

This Swedish startup made the tech behind the world’s first solar-powered headphones – here’s how it works

Meet the company making gadgets like headphones, speakers and remotes better for the planet with solar power.

TechRadar

NBA Playoffs: Top Sneakers Worn By Players In Week 26

NBA players elevate their game with signature sneakers in intense playoff matchups, blending performance and style.

Top News

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Is there a market for a £360 replica football shirt? One luxury brand thinks so

Prepare for more team colours on the high street, because ‘sport/fashion has exploded into the mainstream’, according to one fashion expert

The Guardian - UK

Nike's Germany Kit Deal 'Inexplicable', Says Adidas CEO

The sum reportedly paid by Nike to lure the German football team away from its historic partner Adidas was "inexplicable", the CEO of the German sportswear giant Bjorn Gulden told AFP in an interview.

International Business Times

Team GB’s Paris Olympics kit is short on imagination as function wins out

Promotional images show youngsters looking excited – but possibly more for the task ahead than the clothes they are wearing

The Guardian - UK

Team GB kit for Paris Olympics revealed as countdown to Games continues

Gymnast Max Whitlock and divers Andrea Spendolini-Sirieix and Tom Daley among stars modelling kit for launch

Evening Standard

Something blue: British kits for Paris 2024 stripped back and traditional

Team GB and ParalympicsGB official kits have been unveiled by adidas with no sign of any ‘hoo haa’

The Guardian - UK

Tom Daley looks hot as a firecracker in Adidas’ official Paris Olympics Team GB kit

Yet the team kit looks less controversial than Nike’s recently announced set

Rishi Sunak’s wife Akshata Murty handed another £10.5m dividend — enough to buy 116,000 pairs of Adidas Sambas

Murty owns a 0.94% stake in the Indian tech outsourcer Infosys, which was founded by her father

Evening Standard

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Think super shoe innovation is running out of steam? Think again

It might feel like the super shoe craze is losing its sparkle, but recent releases fill me with hope and joy

The Guardian - UK

I slashed my unloved football – and 40 years later, I’m still living with the shame

Why is guilt so difficult to shake? I feel regretful to this day about a poor decision I made as a boy, says Adrian Chiles

Top News

Adidas Stock Soars On Strong Q1 Performance And Outlook Increase

Adidas stocks surged post strong Q1 results, driven by sales, innovation, and sustainability efforts.

Top News

Adidas Boosts 2024 Forecast Following Robust Q1 Performance

Adidas reports strong first-quarter results, raising financial expectations for 2024. Strategic initiatives and consumer demand drive optimism for the bran...

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Marie Claire

Emily Ratajkowski's Sports Bra and Parachute Pants Are an Unexpectedly Easy Spring Outfit

Paired with the shoe trend that just won't quit.

FourFourTwo

Arsenal 2024/25 home kit revealed by leak near Emirates Stadium - featuring a controversial design

The Arsenal 2024/25 home kit will be revealed in the coming months, but a leak has already suggested what it will look like

International Business Times

David Beckham Net Worth 2024: Football Legend's Financial Legacy Beyond The Pitch

David Beckham's remarkable journey extends far beyond the pitch. A gifted athlete, he redefined the modern footballer, leveraging his talent and charisma to become a global icon. Let's delve into the impressive net worth he's amassed by 2024.

Evening Standard

Best boxing equipment brands that pack a punch

Secure the boxing goods for your next workout or match

FourFourTwo

Ranked! The best football kits of the 2020s

Counting down the game's standout strips from the decade so far

Top News

Masters Fashion: Players Showcase Trendy Apparel At Augusta National

Explore the stylish fashion choices of golfers at the Masters, from bold prints to brand launches.

Evening Standard

100 years of Umbro — the British brand that dressed the England football team and Oasis

From 1924 football jerseys to the Oasis brothers’ drill tops — this exhibition proves British sportswear giant Umbro can pull its weight alongside Nike and adidas

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