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Creative Bloq
Creative Bloq
Technology
Joe Foley

The new Umbro logo is a powerful tribute to a 100-year legacy in sport

Umbro logo.

When we think of the best sports logos, certain big global brands often come to mind. Adidas and Nike, in particular, have been dominant forces in many sports in recent years. However, some argue that the iconic British brand outclasses them both.

Umbro turns 100 this month – on 23 May, to be precise – and it's marking the occasion with a new centenary logo that celebrates its legacy. It injects a splash of colour while maintaining and emphasising the shape of the existing design. 

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