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The Guardian - US
The Guardian - US
World
Anna Betts

What the Cracker Barrel backlash shows about Maga’s influence on US culture

A Cracker Barrel sign
A Cracker Barrel (with the old logo) in Florida City, Florida, on 27 August 2025. Photograph: Joe Raedle/Getty Images

It was supposed to be a simple rebrand – or so Cracker Barrel thought.

Earlier this month, the 56-year-old southern restaurant chain known for its country-store charm and nostalgic Americana aesthetic unveiled a new look: a minimalist logo, more modern interiors and a handful of new menu items.

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