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Fortune
Fortune
Ryan Hogg

Volkswagen’s own-brand currywurst sausage proves almost as popular as its cars

Employees package beech wood smoked currywurst sausages on the production line in the Volkswagen AG (VW) manufacturing plant in Wolfsburg, Germany, on Thursday, March 12, 2020. This week VW made its highest employee bonus payment since 2015, the automaker's works council said in a staff newsletter. (Credit: Krisztian Bocsi/Bloomberg via Getty Images)

Caught at the most daunting crossroads in its history, fallen German carmaking giant Volkswagen can take solace in one segment of its business empire that continues to boom: sausages.

Volkswagen’s 2024 earnings, released on Tuesday, revealed a 3% decline in vehicle sales alongside a 30% drop in net profits. The carmaker’s rising costs and falling demand prompted the group to agree to up to 35,000 job cuts by 2030 and German factory closures in a bid to turn around its fortunes.

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