
Allison Ellsworth admits she’s not the typical founder story. She was, by her own telling, “a solid C student,” a partier, someone who got arrested during spring break and later found herself driving across the country working in oil and gas research. Even now, after selling Poppi for $2 billion, she doesn’t try to polish herself into the Platonic image of a consumer founder.
“I do TikToks in Crocs and socks with my hair in a ponytail,” she told Fortune. “I’m just a normal person.”