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Metal Hammer
Metal Hammer
Entertainment
Matt Mills

The ‘popularity’ of an AI-generated rock band was inevitable – and it highlights a depressing fact about success in the music streaming age

A black-and-white photo of a young boy playing with a toy robot.

It’s finally happened, or so it may seem: an AI-generated rock band have a fanbase. As observed by such publications as Classic Rock and MusicRadar over the past week, an artist on Spotify called ‘The Velvet Sundown’ has amassed upwards of half a million monthly listeners, despite everything from their music to their pictures and even their written bio appearing to have been generated by artificial intelligence.

Ever since the proliferation of AI a couple of years ago, and its worryingly rapid development afterwards, this has been a notion keeping people up at night. Even our industry’s biggest players have been shitting themselves over it. Look no further than labels as monolithic as Universal and Sony, who are currently smacking ‘music’ generation companies Suno and Udio with infringement suits containing more zeroes than Slayer tablature.

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