The rise of AI will probably (hopefully) not end with armies of merciless T-series androids roaming the streets of shattered cities, hunting down the pathetic remnants of humanity. It's somewhat more reasonable to worry (in the short term, at least) that it could put a whole bunch of people out of work, and convert much of our artistic landscape into soulless, six-fingered sludge. Take-Two CEO Strauss Zelnick doesn't think so, though: In fact, speaking at a recent TD Cowen conference, he predicted precisely the opposite.
Zelnick began his comments by noting that even though the game industry has access to tools that make development more efficient than ever, the cost of making games has gone up astronomically. The reason, he said, is that the creation of advanced development tools has enabled studios to take on more complex tasks. Generative AI will result in essentially the same thing, he thinks: "[It] will allow us to do a bunch of things more efficiently, so we'll turn our attention to other things, and those other things will probably still be costly and time-consuming."
