It's fair to say that the use of generative AI in game development is not widely liked: Just witness the backlash when its presence is even suspected. On the other hand, it's not going away, and a significant portion of game developers are already using it in some capacity. Take-Two CEO Strauss Zelnick recently shared some interesting thoughts on the matter: In an interview with GamesIndustry, he said it's not something to worry about because AI doesn't really exist at all.
"Artificial intelligence is an oxymoron, there's no such thing," Zelnick said. "Machine learning, machines don't learn. Those are convenient ways to explain to human beings what looks like magic. The bottom line is that these are digital tools and we've used digital tools forever. I have no doubt that what is considered AI today will help make our business more efficient and help us do better work, but it won't reduce employment.
