Take-Two CEO Strauss Zelnick has said that workers should continue to be paid for their work if their efforts are then used or replicated by AI in the future, while maintaining that the "creative genius" behind the company's upcoming slate of games, which includes Borderlands 4, Mafia: The Old Company, and most notably GTA 6, is "human."
Zelnick appeared in an interview with CNBC this week to discuss the company's recent performance and massive year ahead, focusing mainly on the event that everyone's been waiting for: GTA 6. But when asked about how much of GTA 6's trailer uses AI, Zelnick explained "we've been using AI tools since the very beginning," perhaps side-stepping questions around whether generative AI, specifically, is being used. "I would say the interactive entertainment business is an innovator within what people call now AI."
