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Manchester Evening News
Manchester Evening News
Entertainment
Emma Gill

Supermarket's little known loyalty card helped slash a fifth off my shopping bill

Most supermarkets have been around for decades, but there's a relatively new kid on the block and it's pulling in more customers every week.

One of the fastest growing British supermarkets, The Food Warehouse was formed in 2014 and is part of Iceland Foods.

Many of its products are the same, but it sells itself on being 'a simpler way to shop', with bigger pack options offering better value on well known brands.

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