Sotheby's teased a rare Rolex at auction for upwards of $1.7 million—and one day a rich Gen Zer could be its next owner

Rich Gen Z looking to buy watch. (Credit: AscentXmedia / Getty Images)

• Sotheby's recently teased a rare Rolex predicted to fetch upwards of $1.7 million. No lucky bidder snagged the specialty watch, but a rich Gen Zer might one day scoop up the hot item as the young generation fuels a luxury watch frenzy. With only four versions of this watch known to exist, it's the crown jewel of accessories and investments. 

Watch collectors from around the world tuned in for a very special auction this past Sunday—but no lucky bidder took home the crown jewel of Rolexes. One day, an ultra-wealthy Gen Zer might have a shot at the rare investment.