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T3
T3
Technology
Sam Cross

Some Rolex owners could get a free wad of cash – here's why

Rolex Pepsi
Watches and Wonders 2021: Rolex.
Quick Summary

Rolex has just discontinued a popular model.

The Pepsi is gone, and I think that means big changes to second hand value.

The 2026 edition of Watches and Wonders hasn't even opened its doors, but already there's a major story breaking for some Rolex owners. That's because – as had been suggested before the event – the brand is discontinuing the iconic Rolex GMT-Master II 'Pepsi' as part of its 2026 catalogue changes.

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