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Evening Standard
Evening Standard
Business
Josie Clarke

Some 70% of consumers have received scam message from ‘trusted source’ – survey

Transunion United States United Kingdom Evri Royal Mail Adyen
Scammers are using more sophisticated ways to reach people, including AI, researchers say (Alamy/PA) -

Some 70% of UK consumers have received a scam message that appeared to come from a trusted source such as a delivery company, bank or government body, according to a survey.

More than half of those targeted (56%) believe the attempt used AI, such as fake voices or images, the poll for information and insights firm TransUnion found.

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