Artificial intelligence and its use in game development has been a hot topic in the industry, with many creatives anxious about its impact on job security, players worried about how it could strip the humanity out of games, and some executives excited by its potential to make stuff faster and cheaper.
Take-Two, the parent company of GTA 6's Rockstar Games and publisher 2K, will likely pursue the technology regardless. During an interview at TD Cowen's 52nd Annual Technology, Media, and Telecom Conference earler this week, Take-Two CEO Strauss Zelnick claimed that generative AI could allow the company's developers to "do a bunch of stuff more efficiently... so we'll turn our attention to other things, and those other things will probably still be costly and time-consuming."
