Get all your news in one place.
100's of premium titles.
One app.
Start reading
Cycling Weekly
Cycling Weekly
Sport
Anne-Marije Rook

Red Bull Formula 1 car lights up Las Vegas Strip with bike lights

The Red Bull Formula 1 car equipped with Outbound Lighting's Hangover bike lights

It's a surreal request you never see coming as a small business. World-famous video director Nicholas Schrunk slips into your website's contact form to request a bulk order of your products to be used for an upcoming video shoot with none other than the world's top Formula 1 team, Red Bull Racing. Oh, and it's in Las Vegas and they need it within a couple of days, thank you. 

This is exactly what happened to Outbound Lighting last fall. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.