German sportswear maker Puma said on December 12 it would end a sponsorship deal with the Israeli national football team in a decision made before the beginning of the war in Gaza.
Following a strategy review carried out at the end of 2022, Puma would stop outfitting the Israeli team from next year, the company said.
“While two newly signed national teams — including a new statement team — will be announced later this year and in 2024, the contracts of some federations such as Serbia and Israel will expire in 2024,” a spokeswoman said in a statement.
