Taking further steps into Thailand's lifestyle sector, Puma recently opened its first flagship store in Thailand at Siam Center, also unveiling Japanese-American actor Ishikawa Plowden as first brand ambassador.
With the slogan "I'm... But...", the brand has just debuted a new TV campaign to inspire the next generation to discover themselves quicker and embrace who they are. Ishikawa is featured alongside a group of up-and-coming Gen Z talents, including high school student and NFT artist Napat Assantachai, who sells his artwork on an online marketplace that accepts cryptocurrency; former Thai national track and field athlete Teerapat Prongaroon; plus-size model Worrasa Cahill, who struggled with body shaming; and well-known LGBTI model Apichet Atirattana, who uses her fashion sense to turn everyday items into ultramodern fashion gear.
