German sportswear brand Puma said it saw “muted consumer sentiment and volatile demand” in 2023, and expects that to continue into this year.
Sales grew by 6.6% to €8.6 billion, falling off in the fourth quarter of the year. But the business - which counts Jack Grealish among its brand ambassadors - was hit hard by currency fluctuations in Argentina, which it said cost €400 million.
