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Euronews
Euronews
Eloise Stark

‘People are not props’: The Sámi reindeer herders fighting stereotypes to build ethical tourism

Reindeer crowd around Raisa Kitti as soon as she enters the paddock, sticking their big, velvety noses into the sled full of food she’s towing.

They trot behind her as she scatters the pellets in a spiraling line but don’t show the same reserve when she pulls out some bright green moss. “This is their chocolate,” Kitti says as three big snouts tear it from her hands. “They love it.”

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