Peugeot Motocycles, known for its retro-style and mid-capacity scooters, is poised for substantial growth in the Italian market, a development that paves the way for its role as the distributor of the new BSA Gold Star within Italy. This collaboration between Peugeot and BSA represents a relatively new partnership, involving the string of owners of Peugeot Motocycles.
Peugeot Motocycles has been firmly held by the German company Mutares since the start of 2023. Meanwhile, Mahindra & Mahindra, the former owner of Peugeot, maintains its position as a shareholder in the company. As it would turn out, Mahindra & Mahindra is also a key stakeholder in BSA. Leveraging this connection, the company intends to make use of Peugeot's enhanced distribution network to market the new Gold Star in the Italian market. This strategic alignment promises exciting prospects for both Peugeot and BSA in Italy.
