Major retailers and online marketplaces are employing "misleading" claims to advertise weight-loss supplements, a consumer watchdog has warned. Which? revealed it found evidence of Amazon, eBay, Holland & Barrett, Superdrug, and Temu, among others, making "outlandish claims" to market these products, with little enforcement of existing rules to curb such practices.
Companies are legally prohibited from making health claims about a product without sufficient evidence to support them. The Department of Health and Social Care (DHSC) maintains a health claims register, which explicitly details what businesses can – and cannot – state an ingredient can do for people’s health, often with specific wording and conditions for its use.
